{"id":45369,"date":"2021-05-24T13:46:22","date_gmt":"2021-05-24T17:46:22","guid":{"rendered":"https:\/\/www.nomeatathlete.com\/?p=45369"},"modified":"2021-05-25T17:28:23","modified_gmt":"2021-05-25T21:28:23","slug":"plant-based-athlete-book","status":"publish","type":"post","link":"https:\/\/www.nomeatathlete.com\/plant-based-athlete-book\/","title":{"rendered":"Everything You Need to Know About My New Book, &#8216;The Plant-Based Athlete&#8217; (In Stores June 15th)"},"content":{"rendered":"\n<p>As I boarded the plane from Charlotte to Los Angeles, I still couldn\u2019t shake the nervousness that I had felt all week.<br><br><em>The Rich Roll Podcast!?<\/em><br><br>I had been a guest back in 2013 when my first book came out, <a href=\"https:\/\/www.richroll.com\/podcast\/rrp-54-matt-frazier-the-no-meat-athlete-on-how-he-runs-on-plants\/\">Episode 54<\/a>. But this \u2014 Episode Six-hundred-something, of a podcast that even my neighbors now know about \u2014 was different.<br><br>I mean, before Matthew Walker (the sleep guru) was on a few weeks ago, the last \u201cMatt\u201d to be a guest on the show was freaking Matthew McConaughey!<br><br>To try to relax and prepare, I pulled out my uncorrected proof copy of our new book, <em><a href=\"https:\/\/book.nomeatathlete.com\/\">The Plant-Based Athlete<\/a><\/em>; it and its topic \u2014 plant-based fitness and sports \u2014 was largely what we\u2019d be talking about with Rich. <br><br>But as I read it, something strange happened.<br><br>I\u2019d seen these words in different forms a dozen times throughout the writing, editing, and proofreading process. So many times that they had almost lost their meaning.<br><br>But this time, as I read the book in its near-final form, the words hit me differently.<br><br>And the nervousness, the imposter syndrome, the \u201cI don\u2019t belong here\u201d insecurity\u2026 it all melted away.<br><br><em>This book is really, really good. For so many people, this is going to be the one that changes everything. And this is my chance to share it.<\/em><br><br>To be nervous was selfish. My focus shifted away from myself, towards all the people this book could help, and I realized that this was <em>exactly<\/em> what I was supposed to be doing. <br><br>(The episode, by the way, should be out around the release date of the book, June 15th.)<br><br>I&#8217;m extremely proud of this book. And I&#8217;m so excited to share it with you.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.nomeatathlete.com\/wp-content\/uploads\/2021\/05\/IMG_4662-1-768x1024.jpg\" alt=\"\" class=\"wp-image-45370\" width=\"521\" height=\"695\" srcset=\"https:\/\/www.nomeatathlete.com\/wp-content\/uploads\/2021\/05\/IMG_4662-1-768x1024.jpg 768w, https:\/\/www.nomeatathlete.com\/wp-content\/uploads\/2021\/05\/IMG_4662-1-225x300.jpg 225w, https:\/\/www.nomeatathlete.com\/wp-content\/uploads\/2021\/05\/IMG_4662-1-1152x1536.jpg 1152w, https:\/\/www.nomeatathlete.com\/wp-content\/uploads\/2021\/05\/IMG_4662-1-scaled.jpg 1536w, https:\/\/www.nomeatathlete.com\/wp-content\/uploads\/2021\/05\/IMG_4662-1-640x853.jpg 640w, https:\/\/www.nomeatathlete.com\/wp-content\/uploads\/2021\/05\/IMG_4662-1-150x200.jpg 150w\" sizes=\"(max-width: 521px) 100vw, 521px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Makes \u2018The Plant-Based Athlete\u2019 Different from Anything I\u2019ve Done Before<\/h2>\n\n\n\n<p>Look, I know it\u2019s easy to say your own is work is good. I thought my previous two books were good, too, and I\u2019m grateful that so many readers agree \u2014 together my books have 4.5+ star ratings from well over a thousand reviewers.<\/p>\n\n\n\n<p>But this one feels so different from those. Different from my co-author Robert Cheeke\u2019s books, too.<\/p>\n\n\n\n<p>And, really, different from ANY plant-based fitness book about any ONE person\u2019s individual approach.<br><br>Because <em>The Plant-Based Athlete<\/em> isn\u2019t about any one person \u2014 or any one approach \u2014 in particular.<br><br>In the past decade, an unprecedented number of elite athletes have turned to plant-based diets \u2014 for <em>performance<\/em> reasons.<br><br><em>The Plant-Based Athlete<\/em> is about ALL of their approaches, no matter their sport, their gender, or their body type.<br><br>It\u2019s about examining what elite plant-based athletes do \u2014 over 60 professionals, Olympic medalists, and other athletes at the top of their sports who choose plant-based diets that contributed to this book \u2014 that makes them so successful.<br><br>Just a few of the athletes who contributed their stories and ideas to <em>The Plant-Based Athlete<\/em>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Scott Jurek, ultrarunner, 7-time Western States 100 Champion<\/li><li>Meagan Duhamel, 2-time world champion and Olympic gold medalist, figure skating<\/li><li>Darcy Gaechter, the first and only woman to kayak the Amazon River from source to sea<\/li><li>Rich Roll, ultra-distance triathlete<\/li><li>David Carter, NFL defensive end<\/li><li>James Wilks, UFC champion fighter, mixed martial artist<\/li><li>Vanessa Espinoza, 3-time Colorado Golden Glove State champion<\/li><li>Dotsie Bausch, Olympic silver-medalist in track cycling<\/li><li>Rip Esselstyn, professional triathlete and world record holder in swimming<\/li><\/ul>\n\n\n\n<p>In the book, we distill all these unique approaches down to the common themes \u2014 while also sharing the specifics and details of many individuals\u2019 approaches, including their daily meal plans and recipes \u2014 so that YOU can apply it to your own plant-based nutrition strategy.<br><br>To perform better, recover faster, and be able to keep it up for more years than most of us ever thought possible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s Inside \u2018The Plant-Based Athlete\u2019<\/h2>\n\n\n\n<p>You mean other than a still-digesting Buddha bowl and trillions of beneficial gut bacteria? &nbsp;<br><br>Sorry, couldn\u2019t help it. \ud83d\ude09<br><br>Stupid jokes notwithstanding, <em>The Plant-Based Athlete<\/em> is a grown-up version of my previous work. I turned 40 this past year, and my perspective has broadened so much over the past decade. These days, I spend more energy on my vegan athlete kids&#8217; diets, training, and mindsets than I do my own.<br><br>Robert and I have been at this vegan fitness game for a combined 35 years, and we wanted this book to reflect the wisdom we\u2019ve earned and the relationships we\u2019ve built during that time, to put together the comprehensive, authoritative guide to plant-based performance that, up until now, has been missing from this movement.<br><br>It\u2019s a hardcover book, my first. You\u2019ll note also that the name doesn\u2019t rhyme, and there\u2019s no cartoon carrot. That\u2019s how you know I mean business. <\/p>\n\n\n\n<p>Here&#8217;s a look at the table of contents:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.nomeatathlete.com\/wp-content\/uploads\/2021\/05\/IMG_4666-1-768x1024.jpg\" alt=\"\" class=\"wp-image-45371\" width=\"572\" height=\"763\" srcset=\"https:\/\/www.nomeatathlete.com\/wp-content\/uploads\/2021\/05\/IMG_4666-1-768x1024.jpg 768w, https:\/\/www.nomeatathlete.com\/wp-content\/uploads\/2021\/05\/IMG_4666-1-225x300.jpg 225w, https:\/\/www.nomeatathlete.com\/wp-content\/uploads\/2021\/05\/IMG_4666-1-1152x1536.jpg 1152w, https:\/\/www.nomeatathlete.com\/wp-content\/uploads\/2021\/05\/IMG_4666-1-scaled.jpg 1536w, https:\/\/www.nomeatathlete.com\/wp-content\/uploads\/2021\/05\/IMG_4666-1-640x853.jpg 640w, https:\/\/www.nomeatathlete.com\/wp-content\/uploads\/2021\/05\/IMG_4666-1-150x200.jpg 150w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/><\/figure>\n\n\n\n<p><br>In other words, you&#8217;ll find:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A look at the elite athletes putting plant-based fitness on the map<\/li><li>Five in-depth chapters on nutrition, built around nutrient- and calorie-density, and balancing performance with long-term health<\/li><li>One chapter specifically about recovery (the <em>real <\/em>reason plant-based diets work so well for athletes)<\/li><li>A chapter on putting it all together, with two meal-plan frameworks (muscle gain and fat loss) to help you <\/li><li>A chapter on mindset \u2014 the secret weapon for me, Robert, and so many of the athletes we interviewed<\/li><li>My favorite part: \u201cA Day in the Life\u201d of 25 top plant-based athletes, where they share exactly what they eat and when, plus how they train and how they recover<\/li><li>60 plant-based performance recipes (from the athletes themselves!)<\/li><\/ul>\n\n\n\n<p><br>In the episode we recorded for his podcast, Rich Roll called <em>The Plant-Based Athlete<\/em> a \u201cmanual for how to be a plant-based athlete.\u201d Couldn\u2019t have said it better myself.<br><br>Along with Rich, many of the biggest names in plant-based nutrition have given their support and endorsements to the project \u2014 you can see them all on our <a href=\"https:\/\/book.nomeatathlete.com\/\">book page<\/a>.<br><br>And of course, the foreword was written by Dr. Michael Greger of <a href=\"https:\/\/nutritionfacts.org\">nutritionfacts.org<\/a> \u2014 a hero of mine and so many for his evidence-based, non-dogmatic approach to sharing the plant-based message.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Who \u2018The Plant-Based Athlete\u2019 Is Really For<\/h2>\n\n\n\n<p>For years, I\u2019ve battled the \u201cbut I\u2019m not an athlete\u201d concern from new NMA readers.<\/p>\n\n\n\n<p>Yes, you are. If you play a sport recreationally, you\u2019re an athlete. If you go to the gym a few times a week, you\u2019re an athlete. If you run to stay in shape, you\u2019re an athlete.<br><br>If you do any of those things, then compared to the vast majority of people, you\u2019re an athlete. Embrace it.<br><br>But you don\u2019t have to be an athlete like the ones in the book (that\u2019s why they\u2019re IN the book). Although <em>The Plant-Based Athlete<\/em> draws from the nutritional approaches of truly top-level athletes, I wouldn\u2019t say it\u2019s really FOR elites or pros (although it could help any who want to give plant-based a try).<br><br>It\u2019s really for everybody else. Everybody (like me) who has sensed that plants can help them perform better, but wants to shortcut the process of trial and error by learning exactly what the best in the world do.<br><br>And don\u2019t think you need to be 100 percent vegan to read it and benefit. For 12 years, I\u2019ve made sure that No Meat Athlete was the most welcoming platform it could possibly be \u2014 meeting new readers where they are, without any agenda to get them somewhere they don\u2019t want to be.<br><br>I aim to provide to tools to help you eat the diet you want to, and <em><a href=\"https:\/\/book.nomeatathlete.com\/\">The Plant-Based Athlete<\/a><\/em> does it better than anything else I\u2019ve written. The more plants, the better (and your body will thank you), but I love that the term \u201cplant-based\u201d can be interpreted to mean what you want it to. I believe that flexibility will grow this movement far faster than rigidity will, and ultimately, that\u2019s my mission.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Get a Free Training Plan or Meal Plan ($27 Value) when You Pre-Order \u2018The Plant-Based Athlete\u2019<\/h2>\n\n\n\n<p><em>The Plant-Based Athlete<\/em> comes out in three weeks \u2014 June 15, 2021. It\u2019ll be available in stores everywhere, and online, in hardcover and ebook formats.<br><br>But I don\u2019t want you to wait until then to get it.<\/p>\n\n\n\n<p>I know, I know\u2026 I\u2019m not typically one to order a book before it comes out, either, preferring the instant gratification of downloading it immediately. But if this sounds like you, and you\u2019ve appreciated the work NMA has done over the years, then I\u2019m asking you to please consider making an exception in this case. (And I\u2019ve got a way to help with the instant gratification bit, which I\u2019ll get to in a minute.)<br><br>For this book to really make the impact on our culture that I know it can, I\u2019m absolutely counting on the support of the No Meat Athlete community, and specifically on generating a whole lot of pre-orders.<br><br>Basically, strong pre-sale numbers make bookstores notice, so that they want to stock (and restock) the book.<br><br>If we don\u2019t get them, the risk is that bookstores won\u2019t be prepared, and they\u2019ll run out of copies when lots of media (like our Rich Roll Podcast episode) comes out around the on-sale date.<br><br>And then instead of being the book that launches the plant-based diet into the mainstream fitness conversation, <em>The Plant-Based Athlete<\/em> fizzles out, and we think about what might have been.<br><br>Sigh.<br><br>So that\u2019s why, if you think you\u2019ll purchase the book when it comes out, I\u2019d really appreciate it if you\u2019d <a href=\"https:\/\/book.nomeatathlete.com\">consider pre-ordering today<\/a>.<br><br>To help you with that decision, I want to add another bonus on top of the four (yes, four!) that you already get. I\u2019ll have those ready by the day the book comes out, but in the meantime, I also want to give you one of our best products right away.<br><br>When you <a href=\"https:\/\/book.nomeatathlete.com\/\">pre-order <em>The Plant-Based Athlete<\/em><\/a> between now and Wednesday of next week (June 2), I\u2019ll also send you a link to a form where you can choose among nine of our best and most popular No Meat Athlete Academy modules:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Vegan Strength Blueprint<\/li><li>Plant-Based Body Transformation<\/li><li>5K Race Kit<\/li><li>Half Marathon Roadmap<\/li><li>Ultramarathon Roadmap<\/li><li>7-Day Kickstart Meal Plan<\/li><li>Plant-Based Nutrition for Kids<\/li><li>The Yoga Kit<\/li><li>30-Day Meditation Challenge<\/li><li>Wake Up: 31 Days and Actions to take Charge of Your Life<\/li><\/ul>\n\n\n\n<p>Each of these modules costs $27 normally, but whichever one you choose is yours free as a thank-you for <a href=\"https:\/\/book.nomeatathlete.com\/\">pre-ordering this week<\/a>. (And of course if you\u2019ve already pre-ordered and forwarded along your receipt, I\u2019ll be in touch soon about how to claim your free Academy module.)<br><br>You\u2019ll be able to get in right away, as soon as we send you the link. (Which might take a few hours if we\u2019re swamped, but won\u2019t take much longer than that.)<br><br><em>The Plant-Based Athlete<\/em> is loaded with nutrition advice. Your free Academy module will give you the plan you need to pair with it to tackle a specific goal \u2014 whether it\u2019s a half marathon, an ultramarathon, a strength goal, a body transformation, a yoga or meditation practice, or a rock-solid mindset.<br><br>So that\u2019s it. I hope you&#8217;ll consider supporting me, Robert, and all of the vegan athletes who contributed to this book, the first of its kind in a movement whose time has come.<br><br><a href=\"https:\/\/book.nomeatathlete.com\/\">Click here<\/a> to learn more about <em>The Plant-Based Athlete<\/em>, and read what so many leaders in the plant-based movement have said about it, as well as all the great bonuses you\u2019ll get (including immediate access to the Academy module of your choice) when you pre-order.<br><br>From the bottom of my heart, thank you.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As I boarded the plane from Charlotte to Los Angeles, I still couldn\u2019t shake the nervousness that I had felt all week. The Rich Roll Podcast!? I had been a guest back in 2013 when my first book came out, Episode 54. But this \u2014 Episode Six-hundred-something, of a podcast that even my neighbors now [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":45386,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-45369","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Everything You Need to Know About My New Book, &#039;The Plant-Based Athlete&#039; (In Stores June 15th) | No Meat Athlete<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nomeatathlete.com\/plant-based-athlete-book\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Everything You Need to Know About My New Book, &#039;The Plant-Based Athlete&#039; (In Stores June 15th) | No Meat Athlete\" \/>\n<meta property=\"og:description\" content=\"As I boarded the plane from Charlotte to Los Angeles, I still couldn\u2019t shake the nervousness that I had felt all week. 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