{"id":11749,"date":"2010-10-25T10:19:45","date_gmt":"2010-10-25T14:19:45","guid":{"rendered":"https:\/\/www.nomeatathlete.com\/?p=11749"},"modified":"2020-04-13T15:36:04","modified_gmt":"2020-04-13T19:36:04","slug":"rich-roll-jai-seed","status":"publish","type":"post","link":"https:\/\/www.nomeatathlete.com\/rich-roll-jai-seed\/","title":{"rendered":"A New Vegan Cookbook from an Ultra-Endurance Athlete"},"content":{"rendered":"

Scott Jurek.\u00a0 Brendan Brazier.\u00a0 Robert Cheeke.\u00a0 These and a handful of other vegetarian and vegan athletes<\/a> are the people we point to when someone challenges us on whether it’s possible to be a successful athlete without eating meat.<\/p>\n

To our stockpile of animal-friendly ammunition, we have a new name to add: Rich Roll<\/a>.<\/p>\n

Maybe this ultra-endurance athlete (more on what that means in a minute) isn’t new to you, but I discovered Rich’s story only recently, in my search for an overlap between veganism and the Paleo diet<\/a>.\u00a0 And what a story it is.\u00a0 Rich was a competitive swimmer at Stanford, but he gave it all up in 1989, subsequently battling a drug and alcohol addition and becoming 50 pounds overweight.<\/p>\n

Fast forward to 2006, when at age 40, Rich went vegan.\u00a0 Two years later, he became the first vegan to complete an Ultraman.\u00a0 That’s a three-day race consisting of a 6.2-mile swim and a 90-mile cross-country bike ride, a 174.1-mile road bike ride, and a 52.4-mile double marathon!\u00a0 And a year after that, Rich finished 6th overall at the Ultraman World Championships.<\/p>\n

How cool is that?\u00a0 Even with all that my own experience of going vegetarian has shown me, with the Boston-qualifying and running four ultras this year after never having run more than a single marathon in any given year before I changed my diet, it’s still really comforting to hear that there are people at the very top of the endurance sports universe who are doing it with a plant-based diet.\u00a0 And not just vegetarian—most of these athletes are vegan.<\/p>\n

Makes you want to go out there and do something special, doesn’t it?\u00a0 Check out Rich’s blog<\/a> and be inspired.<\/p>\n

Rich’s New Jai Seed<\/em> Cookbook<\/h3>\n

Rich has a brand new e-cookbook called Jai Seed<\/a>, <\/em>which he co-authored with his wife, Julie Piatt. <\/em>Rich was generous enough to send me a copy to review, and I was surprised when he described it to me as a “coffee table type” cookbook.\u00a0 You know, big, colorful photographs with a very artistic feel—not standard e-book fare by any means.<\/p>\n

But you know what?\u00a0 It really works well.\u00a0 The book is beautiful; you can see this in the video preview<\/a> Rich made for the book.<\/p>\n

Now, art is great and all.\u00a0 But for me, what really matters in a cookbook is the recipes.\u00a0 So what are they like?<\/p>\n

How Jai Seed<\/em> is Like (and Unlike) Thrive<\/em><\/h3>\n

The best way I can describe Jai Seed<\/em> is in comparison to Brendan Brazier’s Thrive<\/em><\/a>.\u00a0 You probably know that I’m a huge fan (like, stalker-level) of Thrive <\/em>for the wealth of information it contains and the smoothies and running fuel<\/a> recipes.\u00a0 Thrive<\/em> introduced me to so many new ingredients and dietary principles for maximizing energy, like taking it easy on the gluten, incorporating raw foods, and sprouting<\/a> beans and seeds.\u00a0 And that’s why I always recommend it when people ask me for a good vegan nutrition resource.<\/p>\n

But what I don’t love about Thrive<\/em> is the actual lunch and dinner food in the recipes section.\u00a0 I can appreciate the meal plan as a benchmark of health to which to compare my diet, but the fact is that I just love cooking too much to enjoy the Thrive <\/em>food day-in and day-out.<\/p>\n

Jai Seed<\/em> is like Thrive <\/em>in that it incorporates powerhouse ingredients like kale, chia, beets, pumpkin seeds, maca, coconut oil, and little (if any) wheat.\u00a0 And it’s clear that Rich values cooking foods in a way that retains their nutrients, just like Brendan Brazier does.<\/p>\n

The difference is that in the spectrum which has health at one extreme and taste at the other, Jai Seed<\/em> sits slightly closer to the “taste” side than Thrive <\/em>does.\u00a0 The use of some higher-temperature cooking, even grilling, and more common ingredients makes for food that’s approachable to new vegetarians and vegans, and very family-friendly.<\/p>\n

An obvious example that jumped out at me immediately: In Jai Seed, the salad dressings are based on organic olive oil, rather than on a healthier-but-definitely-less-tastebud-pleasing EFA oil blend or hempseed oil.\u00a0 I realize the shift is slight and that one could easily make substitutions, but I think this little distinction really captures the difference in feel between the recipes in the two books.<\/p>\n

At 10 bucks, Jai Seed<\/em> is an absolute steal.\u00a0 If I had bought this book for 20 or 30 dollars, I’d probably be a little disappointed to find that many of the smoothie recipes rely on a Vitamix, the 450-dollar blender that’s on my wish list but which I haven’t been able to justify the purchase of just yet.\u00a0 But if you’re willing to use a juicer in conjunction with a normal blender, you can probably approximate most of Jai Seed<\/em>‘s smoothies that way.<\/p>\n

\"HolidayYesterday I made Holiday Mixed Grain Pilaf with Red Chard.\u00a0 Hearty and healthy, and easy to make.\u00a0 Today it’s Veggie Burgers, with Veggie Nachos and Lasange also on my to-make-soon list.\u00a0 Jai Seed<\/em> has me more excited about cooking than I’ve been in a long time since I went vegetarian, and that fact that it’s vegan is icing on the cake.<\/p>\n

Jai Seed <\/em>is available for instant download at Rich’s website, Jai Lifestyle<\/a>.\u00a0 No affiliate relationship here, just a cool cookbook from a vegan Ultraman that I figured you’d want to know about.<\/p>\n

For more, visit:<\/p>\n

RICHROLL.COM<\/p>\n

https:\/\/www.richroll.com<\/a><\/p>\n

JAI SEED COOKBOOK \u2013 INFO & ORDERING<\/p>\n

https:\/\/www.jai-lifestyle.com\/cookbook<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Scott Jurek.\u00a0 Brendan Brazier.\u00a0 Robert Cheeke.\u00a0 These and a handful of other vegetarian and vegan athletes are the people we point to when someone challenges us on whether it’s possible to be a successful athlete without eating meat. To our stockpile of animal-friendly ammunition, we have a new name to add: Rich Roll. Maybe this […]<\/p>\n","protected":false},"author":7,"featured_media":11753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[71],"tags":[],"class_list":{"0":"post-11749","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nutrition","8":"entry"},"acf":[],"yoast_head":"\nRich Roll Jai Seed Review<\/title>\n<meta name=\"description\" content=\"A review of ultra-endurance athlete Rich Roll's vegan cookbook, Jai Seed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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